Why I Built MapROI

Most marketing agencies overcomplicate things. I've always looked for the highest leverage point - the one change that drives the most results.

I started my career as the youngest team member at a top-15 cryptocurrency exchange, then left to build my own thing. I launched LogisticsPipeline.com, a B2B lead generation service that fills 3PL sales pipelines with e-commerce brands actively seeking fulfillment partners. Today it serves over 30 clients across Finland.

The pattern I've seen across industries: businesses lose because they're invisible at the exact moment customers are ready to buy.

For personal injury law firms, that moment is the Google Map Pack.

When someone searches "personal injury lawyer near me," they're not researching - they need help NOW. 50% of those clicks go to the top 3 Map Pack positions. If you're ranked #4 or below, you might as well not exist.

Here's what most agencies won't tell you: People have been subconsciously trained to ignore ads. A sponsored Google Business Profile listing gets one-fifth the clicks of an organic listing. You can't buy your way to the top - you have to earn it.

I saw firms with great reputations, solid reviews, and quality service losing cases simply because they weren't in those top 3 spots. The solution wasn't expensive PPC campaigns or complex SEO - it was laser-focused Map Pack optimization.

So I built MapROI to do one thing exceptionally well: get personal injury firms into the top 3 Map Pack positions, fast.

— Simon